Lamine Lahouasnia leads Gen AI at Euromonitor International in Singapore, and writes about building AI that market researchers can trust.https://laminelahouasnia.com/https://laminelahouasnia.com/writing/reliability-gap-ai-knowledge-architect/https://laminelahouasnia.com/writing/reliability-gap-ai-knowledge-architect/Frontier models are now reliable enough to carry institutional processes. The advantage goes to organisations that codify their expertise into governed, reusable skills.Fri, 24 Apr 2026 00:00:00 GMThttps://laminelahouasnia.com/writing/economics-of-agentic-ai/https://laminelahouasnia.com/writing/economics-of-agentic-ai/Even flawless agents have an economics problem. Pay for research, not for agents clicking around to retrieve facts a data pipe could supply.Wed, 18 Mar 2026 00:00:00 GMThttps://laminelahouasnia.com/writing/three-ai-predictions-2026/https://laminelahouasnia.com/writing/three-ai-predictions-2026/2026 will be defined by the Action Layer: what AI can touch, not just what it knows. Three predictions for market research.Fri, 16 Jan 2026 00:00:00 GMThttps://laminelahouasnia.com/writing/crisis-of-consistency/https://laminelahouasnia.com/writing/crisis-of-consistency/Ask an AI the same sizing question five times and you can get five different markets. In research, consistency is trust.Mon, 01 Dec 2025 00:00:00 GMThttps://laminelahouasnia.com/writing/the-symmetry-tax/https://laminelahouasnia.com/writing/the-symmetry-tax/AI loves tidy lists of three. That habit deletes outliers and inflates minor points, and it costs you real insight.Mon, 24 Nov 2025 00:00:00 GMThttps://laminelahouasnia.com/writing/neither-artificial-nor-intelligent/https://laminelahouasnia.com/writing/neither-artificial-nor-intelligent/Why only a specialist research firm can build an AI replica of what it does: the moat is the tribal knowledge, not the model.Thu, 13 Nov 2025 00:00:00 GMThttps://laminelahouasnia.com/writing/feel-right-versus-be-right/https://laminelahouasnia.com/writing/feel-right-versus-be-right/AI is trained to agree with you. A researcher’s job is to challenge you. On sycophancy, and how to work against it.Mon, 03 Nov 2025 00:00:00 GMThttps://laminelahouasnia.com/writing/insight-engineers/https://laminelahouasnia.com/writing/insight-engineers/Tool fluency is now table stakes. The real shift is strategic fluency, and the Insight Engineers who build with AI rather than just use it.Mon, 27 Oct 2025 00:00:00 GMThttps://laminelahouasnia.com/writing/humans-are-terrible-fact-checkers/https://laminelahouasnia.com/writing/humans-are-terrible-fact-checkers/Human-in-the-loop is everyone’s favourite guardrail, and on its own it fails. Delegate the task, never the responsibility.Mon, 13 Oct 2025 00:00:00 GMThttps://laminelahouasnia.com/writing/the-plausibility-trap/https://laminelahouasnia.com/writing/the-plausibility-trap/Hallucinations are mostly solved. The bigger risk now is the Plausibility Trap: answers that look well researched and aren’t.Fri, 03 Oct 2025 00:00:00 GMT